IT’S NOT A ‘HOT GHETTO MESS’ ANYMORE!: BET changes name of show.
First post on this last week: A big ‘Mess’ for BET
Late Monday EUR received notice that BET changed the name of its controversial new show, hosted by Charlie Murphy, from “Hot Ghetto Mess” to “We Got To Do Better.”The program, which premieres tomorrow night, Wednesday, spurred at least two advertisers, State Farm Insurance and Home Depot, to change their minds over mounting criticism that that the then named “Mess” promoted racial stereotypes.
Here is the statement in its entirety:
This week, BET will be launching a new series called WE GOT TO DO BETTER, a half-hour video clip show that, at its core, is pure social commentary.The show’s original title was HOT GHETTO MESS: WE GOT TO DO BETTER. We’ve decided to change the name because we want to highlight the show’s real intent, which is to offer social commentary in a context that sparks dialogue, debate, and most importantly, change.
Additionally, the early misperceptions about the show and its title were diverting attention from the overall original programming strategy we’ve begun implementing at BET Networks – which is to deliver smart, creative shows that explore the full range of the Black experience. Our 2007 slate is the most ambitious and diverse aggregation of Black programming in television history, and it features a wide range of genres – from inspirational shows like EXALTED!, to animated comedy shows like BUFU, to family entertainment like SUNDAY BEST. As we move into the fall season and 2008, you’ll continue to see the increase in the quality, quantity and breadth of shows that we have to offer at BET.
In his “Journal-isms” column, Richard Prince informed that Gina McCauley, creator of the protest blog Whataboutourdaughters, wrote: “we’ll be watching on Wednesday and writing down advertisers with the rest of y’all, but the WAOD rapid action BET attack force is standing down, but we remain ready to respond in the event this ends up being the train wreck I think it is.”
Sphere: Related ContentSpeaking of the Whataboutourdaughters blog, a click to the site finds the following headline: BREAKING NEWS!- - WE WON! “Hot Ghetto Mess” is “Hot Ghetto GONE!”
Not quite.
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